AQHA Hires Jenn Sanders as Director of Sales

AQHA Hires Jenn Sanders as Director of Sales

The American Quarter Horse Association hires Jenn Sanders as the new director of sales.

Two bay horses and a gray horse stand looking to the right of the image. The horses are standing in a rope corral with a cowboy behind them. The image is tightly cropped so only the horse's heads and necks are showing. 

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The American Quarter Horse Association welcomes Jenn Sanders of Decatur, Texas, as the Association’s director of sales. In her new role, Sanders reports to AQHA Chief Marketing and Business Development Officer Patty Tiberg. She will start her role on March 1.

“I am extremely excited to be joining the talented team at the American Quarter Horse Association,” said Sanders. “The publications, events and programs are top notch. I look forward to playing a role in AQHA’s success.”

As director of sales, Sanders will be responsible for planning and directing the Association’s print and digital advertising and sponsorship revenue strategy from a business, sales and technical perspective for all AQHA media. Sanders will supervise sales personnel, oversee administrative functions and direct the management of all advertising accounts for all AQHA media.

“Bringing Jenn on board is something I’m very excited about,” said Tiberg. “Jenn has more than 20 years of experience in media and marketing and a resume rich with equine industry experience. She is a fantastic addition to our sales team.”

Sanders graduated from Texas Christian University with a bachelor’s in business administration and marketing and has worked for esteemed industry groups like Morris Media Network/Equine Group, Spirit of the West and the American Paint Horse Association. Her career includes many honors and accolades for meeting sales goals and driving revenue growth.

For more information on AQHA staff, visit AQHA’s staff directory.

AQHA News and information is a service of the American Quarter Horse Association. For more news and information, follow @AQHA on Twitter and visit www.aqha.com/news.